C2L BIZ Solutions: Upping The Digital Quotient Of Insurers

Indian insurance industry is witnessing a growing competition. Insurers are on their toes to redefine the way they interact with their clients. As ecosystems become more fragmented, insurers need to simplify their offerings in order to be customer centric. The insurers need to enhance effectiveness in engaging with their customer across all touch points. Digital capabilities are needed for both sides of the spectrum. For simpler D2C (Direct-to-customer) products, minimal human interaction riding on other complementing products and services is inevitable. But at the other end of the spectrum i.e. the long-term life business, consultative/intelligent tools are needed considering the complex nature of the product.

Disrupting ecosystem demands insurers to be digital-ready. For majority of the long term Life Insurance businesses, digitally empowering consultative tools will be mandatory for new age customer.

A recent LIMRA report based on survey of Insurance Industry leaders highlights, “Forward thinking organizations that embrace the global shift toward customer-centric models that align products, service, and support will have the edge.”



Conventional tools that merely serve as operational aid are not sufficient in the new age. Advisory and intelligence capabilities are becoming hygiene factors in the emerging insurance sales environment. With changing insurance buying behaviour, integrated and omni-channel capabilities are critical for improved sales effectiveness and quality of business. Yet most insurers face significant challenges due to siloed, short term and excessively look-and-feel oriented approach.

Building core digital capabilities
The scenario calls for a true long-term partner that possesses rich transformation expertise. Partner is expected to bring core digital capabilities with best-of-breed solutions. Upping the digital quotient of Indian insurance industry, Mumbai headquartered C2L BIZ Solutions is an insurance transformation solutions and services company helping insurers achieve enhanced effectiveness while retaining the existing investments.

C2L BIZ since its inception by their four co-founders - Vijay Chavan, Vikas Keni, Bhavesh Lalan and Mangesh Vaitla has lived to its vision. They all created C2L BIZ with a vision to help the insurers gear up for challenges by making their distribution value chain more effective and efficient. Their mission for C2L BIZ was to specialize in sustainable core transformations and deliver measurable business outcome. C2L BIZ has a successful accomplishment of over 100 plus engagements across 40 plus insurance carriers, which includes 9 of the Global Top 30 Insurers. All these successful engagements span across 12 countries across Asia Pacific, Middle East and America.

True Digital Transformation of Insurers
C2L BIZ Co-Founder Vijay Chavan, with his immense global insurance transformation experience, spearheads C2L BIZ’s overall strategy. He explains the insurance industry needs for which C2L BIZ was founded. “Conventionally, insurers have been leveraging technology for automation and efficiency in the operations but with the emergence of broader ecosystem and splitting value chain, technology had to play a significant role in their recent transformations, growing new age customer expectations, to leverage the plethora of partnerships in digital ecosystem, and the changing insurance consumer behaviour.”

Innovative Solution for Insurance Industry
Over the years, C2L BIZ has been incessantly reengineering itself to keep up with the changing needs of insurers. As a result, SymbioSys Suite and its architecture have evolved for leveraging the new age mobile internet, services architecture and cloud environment to the fullest. SymbioSys Suite, an innovative insurance solution complements the insurers’ existing investments in core systems and provides a sustainable path to true digital distribution transformation journey.

Mangesh Vaitla, C2L BIZ Co-founder who spearheads C2L BIZ’s Sales and Marketing initiatives, explains that, “the core endeavour of all its business solutions is to deliver unique value proposition that will help insurers be truly ready for the digital disruption.”

Its 4 key value propositions are:
• Adaptability to new age business models
C2L BIZ’s Value Proposition: SymbioSys Suite solutions have inherent design and configurability to adapt to the insurer’s product offerings and process models holistically for most new age sales and distribution needs. It has helped insurers adapt to new age direct-to-customer models, new age aggregators/ partnerships, IFA or even conventional agency/brokers effortlessly, with a unified solution and in shortest time. Same is evident in fastest roll-out of over 500 plus products across diverse channels existing in each of its insurers.

• Seamless Integration
C2L BIZ’s Value Proposition: True Open Services Oriented Architecture (SOA) helped them quickly adapt to the integrated ecosystem. It helped them communicate with multiple gateways (customers’ unique IDs, agent databases, AML checks, health records, UW (Underwriting) engine and records) and needless to mention even legacy Core Policy Admin Systems. The open SOA also helped significantly in growing sets of third-party tools for OCR, Chat Bots, and device native applications. The proof of the success lies in the fact that its solutions have been seamlessly integrated in emerging digital ecosystems across 12 countries.

• Agility
C2L BIZ’s Value Proposition: To improve time to market comprehensively, SymbioSys Suite’s pioneering configurability in all its solution areas especially in product configuration, underwriting, performance management have been well recognized in the industry. SymbioSys Suite’s configurability has set new benchmarks for competitors to follow. To improve insurers time to market, it introduced automated testing and quicker production movements; thus, improving insurers’ overall ongoing agility.

• Learning and Intelligent organization
C2L BIZ’s Value Proposition: Owing to its long and global implementation experiences, C2L BIZ has designed SymbioSys Suite with a very holistic and uniquely granular data design. Coupled with new age analytical tools from its partners, it has built unique capabilities of learning and artificial intelligence for improved decisions in its state-of-the-art solutions portfolio. Vikas Keni, C2L BIZ Co-founder, who has 3 decades of IT industry experience and who leads C2L BIZ’s Delivery operations & Finance, highlighted that “C2L BIZ’s mission to deliver measurable business outcome hinges on the said 4 value propositions. C2L BIZ is thus organized and continuously working to empower its insurance domain focussed consultants to deliver to the said business outcomes. This has been at the core of its long term partnership it has with its customers.”